2021 Thoughts (worth subscribing for π)
β¦ March
π 001: Use the AIDA Framework to get inspiration for writing
This tried & true method is great for websites and emails too!. Try it in your next email, on your home page, your about page, product page, or any page with a form. Here's AIDA, from top to bottom.
2021 Thoughts (worth subscribing for π)
β¦ March
π Part Two: It's All One Big Experiment
The art and science of a series of experiments, and what they add up to when it's all said and done.
2021 Thoughts (worth subscribing for π)
β¦ March
π Part One: Itβs Not About You, Itβs About Them
The best marketing is not about you, your service, or your product. It's about your customer, and what outcomes they will experience after they choose your brand.
2021 Thoughts (worth subscribing for π)
β¦ March
The Book: The Intro
The introduction to my ongoing book series - "everything I learned about marketing, I learned from DJing"