Agentic editing is here! Quick overview of HyperFrames for Marketers

Transcript

All right, y’all. This is the latest thing with AI to blow my mind, and it’s called HyperFrames. The concept of agentic editing is crazy. What that means is you can go from raw footage to edited video just by prompting.

All I did was record myself making a pour-over this morning, and you can see here I’ve added my prompt: “This is a pour-over vid.” I told it to do what we did last time, I gave it the video, and that’s all. We’re just gonna hit “Let’s go” and see what happens.

This area is their agent, called Framey. Framey is getting to work, looking at my media. It’s going to do all the editing for me. It’s gonna apply graphics and titles. It’s going to create lo-fi music from code. So let that sink in: you can now create lo-fi music purely from code.

This is a simple example, but if you work in marketing and you’ve been letting the toil of video editing stop you from making content, that part, for basic editing, is solved.

This first run can take a while, which is why it tells you, “This can take a few minutes. Grab a coffee and come back.” Halfway through my coffee, it’s still working. It’s cutting the five-and-a-half minutes down to the best moments to make a shorter video.

All right, it’s running a check now. That’s the thing I like about it: it doesn’t just produce the edit, it checks its work before it’s done. Right now we’re at ten total minutes for it to edit this video. What I suggest is you give it your initial thoughts and ideas, and then go do something else. Kick this off right before a meeting, and let it work while you’re in the meeting talking to humans.

So yeah, it’s checked, and everything looks right. It’s actually saving a note on this series format, because this is video two in the series I’ve done so far. So it’s writing memories for next time.

Now you can hit play on the video. And here’s a perfect example of something I want to cut. I don’t think people need to see me doing the hand grinding part. So I can just leave a comment right here on the timeline: “Hand grinding maybe not that exciting. Let’s cut.” Then you come back over here and send the edit to Framey. Framey reads your comment on the frame and goes through and makes those edits for you. It knew it needed to change not only that frame, but also renumber the steps in the video. It has lots of context. That’s an example of agentic editing.

I no longer think video editing is an excuse for my fellow marketers not to make content. If you’re on a shoestring budget, maybe at a startup, and you’re like, “I need to shoot video, but I can’t pay an editor,” well, here you go.

It’s certainly a wild time to be alive. A great time to be a marketer and be curious. Probably the best time to date, and it’s only gonna get better. Let me know what y’all think of this video. Peace.