Jordan's Café
Chapel Hill, NC · jordanchavis.io
Order #2024Apr 2024 – Dec 2025
DroneDeploy
Senior Web Marketing Manager
The order
- Landing page conversion
- 11.8% → 15.2%
- Demo requests
- +69%
- SEO-sourced pipeline
- +30% QoQ
- LLM attribution
- +70% QoQ
- Organic traffic
- +15% YoY
Total time1 yr 8 mo
What I did
- Website optimization and CRO. A/B tested a landing page redesign with the form moved into the hero: conversion up 29% (11.8% → 15.2%) and demo requests up 69%. Ongoing site and SEO work grew organic traffic 15% year over year.
- Pipeline generation. Grew SEO-sourced pipeline 30% quarter over quarter with keyword research, competitive analysis, and conversion-focused content briefs, tracked in a Looker Studio dashboard across GA4.
- LLM-sourced growth. Grew LLM attribution 70% quarter over quarter with technical SEO and content SOPs that optimize every asset for AI citations, turning LLMs into an attributable pipeline source.
- AI-powered workflows. Custom GPTs, plus AI as a coding partner, to create content and ship website updates faster with less reliance on outside developers.
From the AI Lab
★ Thank you · come again ★