Jordan Chavis

Full-Stack B2B SaaS Marketer

Summary

I'm a full-stack marketer who's built dependable inbound engines for multiple B2B SaaS companies over a 10-plus-year career, with three exits so far.

Right now I'm focused on AI search visibility (AEO/GEO), where brand meets AI, and agent skills for marketing teams.

Dec 2025 – Present

A time-series database built for the Postgres ecosystem.

GEO/AEO and AI search. Grew AI search visibility from 40% to 60% in the first months and increased citation share and AI agent traffic 20%+. AI search is now a verified, significant source of inbound leads (self-reported attribution).
Technical SEO. Took site health from 80 to 95 through systematic audits and ongoing technical updates.
AI-powered research and content. Built custom Claude Code skills and agents on top of Ahrefs and Profound that automate competitive research and generate content briefs, for faster human-assisted content at scale.
Channel ownership. Top-of-funnel growth across organic search, paid (Google, LinkedIn, and Reddit Ads), and newsletter sponsorships aimed at developers and technical decision-makers.

Apr 2024 – Dec 2025

Website optimization and CRO. A/B tested a landing page redesign with the form moved into the hero: conversion up 29% (11.8% → 15.2%) and demo requests up 69%. Ongoing site and SEO work grew organic traffic 15% year over year.
Pipeline generation. Grew SEO-sourced pipeline 30% quarter over quarter with keyword research, competitive analysis, and conversion-focused content briefs, tracked in a Looker Studio dashboard across GA4.
LLM-sourced growth. Grew LLM attribution 70% quarter over quarter with technical SEO and content SOPs that optimize every asset for AI citations, turning LLMs into an attributable pipeline source.
AI-powered workflows. Custom GPTs, plus AI as a coding partner, to create content and ship website updates faster with less reliance on outside developers.

Jan 2023 – Apr 2024

Organic growth. Grew non-branded organic traffic 35% year over year and organic signups 20% with a content-led SEO strategy; MQLs more than doubled in the first six months across organic and paid.
Email and lifecycle. Multi-stage nurture workflows with persona-based targeting. SDR sequences hit 31% open and 8.16% reply rates; the 9,500+ subscriber newsletter held 12–15% opens.
Paid channel launch. Launched the company’s first paid search and paid social programs, driving multiple enterprise customers and $1M+ in attributed revenue.
CRO. Started the company’s first conversion testing program and redesigned key pages within the first month.
Agency leadership. Hired and managed two agency partners (paid social and SEO content) in the first quarter.

Jan 2021 – Present

Fractional growth marketing for Seed to Series B B2B SaaS.

SEO strategy. Content strategy, keyword research, and AI-assisted SEO briefs for B2B SaaS clients across dev tools, healthtech, and logistics.
AEO and LLM visibility. Helping clients grow their citation share and visibility in LLMs and AI-powered search, tracking LLM mentions with Peec and Scrunch.
AI-powered production. Custom GPTs and Claude Projects that let client teams scale content production without adding headcount.

Jan 2019 – Jan 2023

Promoted after 2 years

Revenue-focused growth. Built $12M+ in pipeline from organic channels and $5.3M from paid search on $400K of spend.
Category creation. Among the first to publish on payment orchestration, helping define the category and making Spreedly its leader within 18 months through consistent, niche-focused content.
PLG and lifecycle. Long-term nurture and churn recovery programs that won back $1M in otherwise lost pipeline. An early adopter of inbound-led outbound, working with sales to convert free users to paid through signal-based selling.
Conversion and A/B testing. Led website redesigns and a standing backlog of experiments across content layout, CTAs, video, and schema.
Community and brand. Scaled the community sub-brand from 99 to 2,500+ members with LinkedIn and X ads, and led the visual rebrand and the website redesign that followed it.

Jul 2016 – Jan 2019

Digital demand generation for Lenovo’s flagship commercial software offering.
Marketing automation. Ran HubSpot and Pardot, and the Salesforce integration behind them.
Website strategy, working with an external agency.

Aug 2013 – Dec 2015

Healthcare technology: Aperek, acquired by Premier during my time there.

Social media strategy for a healthcare technology company (Aperek, acquired by Premier during my tenure), growing the company’s following 20%+ in nine months.
Executive presence. Managed the CEO’s social presence and thought leadership content.

AI search and SEO: AEO/GEO and LLM citation share · Technical SEO · Keyword research and content strategy · Ahrefs, Profound, Peec, Scrunch
Demand generation: Pipeline from organic and paid · Paid search and social (Google, LinkedIn, Reddit Ads) · Newsletter sponsorships · Product-led growth
Website and CRO: A/B testing and landing pages · Website redesigns · GA4 and Looker Studio
Lifecycle and marketing ops: Nurture and churn recovery · Email and SDR sequences · HubSpot, Pardot, Salesforce
AI for marketing teams: Claude Code skills and agents · Custom GPTs and Claude Projects · AI-assisted coding for site updates

Coffee Notebook (notebook.coffee): A living display of my coffee inventory, history, and favorite roasters
Claude Code Marketing Skills (github.com): A collection of marketing skills I've created for Claude Code to help with tedious SEO, AEO, and Google Ads work.
Hiring Bias Remover (biasremover.com): Use AI to remove bias indicators from LinkedIn profiles before sharing with hiring managers
LandscapeAI (landscapeideasai.com): Use AI to design your dream garden and backyard landscape
Forgematic (forgematic.com): Former fractional growth marketing services for seed to growth stage companies. Now just my holdco.

More: the AI Lab, everything I've built with AI, and the work gallery.